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Shopify store setup, customisation & optimisation

I build and customise Shopify stores that are clean, on-brand, and built to convert — from collection structure and product pages to promotions, theme customisation, and app integration.

shopify-development.php
{% comment %} merchandising that matches the brand {% endcomment %}
{% for variant in product.variants %}
  {% render ‘swatch’, variant: variant %}
{% endfor %}

01 — The problem I solve

Where plugins run out

A default Shopify theme rarely reflects your brand or merchandises your catalog well. I customise the storefront, structure collections properly, and set up the promotions and trust signals that actually move buyers to checkout.

02 — What I deliver

Built to your spec

  • 01

    Full store setup and theme customisation (Liquid)

  • 02

    Collection and sub-collection structure for easy browsing

  • 03

    Product pages with variants, swatches, galleries, and reviews

  • 04

    Promotions: sale pricing, discount badges, announcement bars, free-gift offers

  • 05

    Trust and USP badges, navigation, cart, newsletter, and policy pages

  • 06

    App integration and conversion-focused, mobile-first layouts

Typical stack

Shopify, Shopify theme customisation, Liquid, collections and catalog setup, HTML5, CSS3, JavaScript.

Proof

Recent Shopify work includes a premium luggage-and-bags brand store with full catalog structure, variant and swatch product pages, promotional merchandising, and a conversion-focused homepage.

Read the full case studies

Need this built?

Send me the details and I'll tell you honestly how I would approach it.